The Principal

Robert B. Zufall

Robert B. Zufall
Robert B. Zufall has more than 30 years of experience in Human Resource Management. He has held progressively responsible positions at Fortune 200 firms in the United States and abroad.

Mr. Zufall began his career at the Beech-Nut Division of Squibb Corporation as Personnel Manager for a west coast plant. Subsequently, he held senior human capital positions at Frito-Lay, Inc., a division of PepsiCo; Amstar Corporation; FMC Corporation; and Joseph E. Seagrams and Sons. Prior to starting his own executive search firm, he was Vice President of Human Resources for Atari, Inc., a division of Warner Communications (Time Warner), where he was responsible for both domestic and international organizations. Mr. Zufall has completed successful consulting and search assignments in such industries as consumer products, high technology, real estate, food service, and non-profits. He has successfully placed senior executives in virtually every functional discipline from MIS to marketing.

With B.S. degrees in both Manpower Planning and Psychology from San Jose State University, Mr. Zufall has written numerous articles and has lectured at universities and before professional organizations on a variety of human resource issues. In addition to starting up and managing BZA SEARCH, Bob started up and sold a successful Human Resource Consulting business which is operating today in Silicon Valley. Bob has also founded and successfully operated a restaurant in the Santa Cruz, CA area (since sold at a profit). As past president of both the Santa Cruz Lions Club and Kuumbwa Jazz Center, as well as a partner in Sweet Science Productions (a sports and music promotions organization), Mr. Zufall is comfortable in virtually any discipline, industry, culture or setting.

The Cornerstone Connection

During the year 2000, BZA SEARCH affiliated with the Cornerstone International Group and Bob Zufall was elected to the Board of Directors and made responsible for the Western US/Canada Region. As a result BZA SEARCH has conducted assignments in China, Germany, Mexico and Australia. Cornerstone International Group represents large, medium, and small client organizations in virtually every industry and every geographical region. Of the major client companies, we are proud to include on our current and prior list roughly half of the largest global 1000. We rigorously screen our consultants via referencing of multiple clients. Our approximately 100 offices on all primary continents deliver BOARD & GENERAL MANAGEMENT CONSULTING (Board Governance & Compensation; Strategic & Succession Planning; Turnaround Management; Mergers and Acquisitions) HUMAN RESOURCES CONSULTING (Leadership Assessment; Compensation & Benefits; HRIS; Labor Relations; Employee Communications; Organization Development &Training; Outplacement) and RETAINED SEARCH (Board Search; Executive Search; Professional & Industry Recruiting; Second Opinion Evaluations; Management Reference Checking) Please see

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